The Big Insight – Erickson Media
   

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The Big Insight

The Big Insight

Hmmm…

 

“I think the big insight that I had is that having a purpose as a company and being a profitable successful company are not at odds with each other. They go hand in hand. In fact, I would argue that if you don’t have a purpose, you’ll be less successful.” ~ Dan Schulman, CEO, PayPal

What is the purpose of your company?

What is your purpose in working there?

It couldn’t hurt Radio if one of our big consolidated companies articulated a reason behind the effort, beyond making themselves wealthier.

Of course, then they’d have to actually do what they purport to believe in; we would need more than mere words.

Still, I think there’s so many talented people who would flock to such a radio company if it walked the walk.