Of your relationship
You won’t develop a relationship with your listeners if you don’t try to.
If you never actually speak to them, as you would if they were sitting in the studio with you right now, why would you expect them to actually listen, to really hear you?
Relationships don’t begin with intimacy. It develops slowly, at key intersections of need and desire.
Intimacy is the goal of deep relationships.
Why would you want to nurture any other kind?
The difference between good air talent and legendary air talent is the intimacy listeners felt each time they listened.
Remember, this won’t happen unless you try to help it happen.
Luckily, you’re in radio, the most intimate of media when directed with intention and emotion.
So, what are you waiting for?