At least so far…
The reason ad-blocking and spot-skipping is so prevalent is because most ads aren’t worth seeing.
I think these 4 are.
In fourth place, “Endless Possibilities”:
I’ve got a print ad in third place just because it’s so visually arresting and the slug line is fantastic: “Destroying nature is destroying life.”
It’s possible that my love for France boosted this spot into second place for me, but the line about cucumber sandwiches made me laugh out loud. Here’s “Summer of Sport”:
And my favorite ad so far this year comes from Sweden, “Silver Skaters”:
If you’ve seen an ad you think is worth watching each time it airs, share it with us.
I’m off to watch Silver Skaters again.