This piece from Business Insider isn’t really a surprise. We know that 93% of all Americans hear a radio station every week.
But this acknowledgement from Nielsen should give you hope.
Despite the misuse of PPM data to turn talent into 7-second liner-spewing voices:
“According to the report, the main reason people are such radio fans is because of the DJs – one thing online streaming services would have a hard time replicating.”