THIS is the reason I get frustrated with Radio:
“Overall, four in 10 (40%) of the air talent surveyed in AQ say their work is never critiqued by station management. And, nearly one-fifth (19%) say they are only airchecked a couple times a year.”
Almost half of all air talent never get any feedback on what they’re doing on-air.
Why will you pay me to come in and do what your PD could do if you just gave her time to do it??
And if s/he’s not qualified to do it, why isn’t your Ops Manager, Group PD or EVP/Programming teaching her/him??
And if your Ops Manager, Group PD and/or EVP of Programming isn’t qualified to coach your PD’s, why are you paying them??
Ok…deep breaths…in and out…
Now I understand why I hear what I hear regardless of the market.
Not that I don’t like money, but if I’m doing my job well, I should be making myself expendable.
This explains why I always have more work than I need or want.