Can you imagine?
“Believe it or not, radio is — hands down — the most popular entertainment medium in the United States. The format has astronomical engagement numbers, reaching 93 percent of those who live in the country. That’s better than the adoption of TV (89 percent), computers (50 percent), and even smartphones (83 percent).”
Yes, you already knew that, but do advertisers in your market know it, understand it?
Do the 20-somethings making agency buys understand it?
Maybe you can forward this article, Is Tech Finally Killing Radio?, to the decision-makers in your market.
Isn’t this what the NAB and RAB membership fees should be funding??
Can you imagine how Spotify would let the world know if they reached 93% of Americans??