I saw this item a while back.
It’s funny, and the outcome was sweet.
And it made me think you may have an opportunity here too.
Why couldn’t you put together a “Congratulations” basket of goodies from local and national clients and deliver it to every newborn in your town?
Or do it for babies born in your hot zips.
The point is to physically touch potential listeners at one of the happiest moments of their lives.
I know that’s a lot of work, but I can’t think of a better way to ingratiate yourself with new parents.
And for most of the stations I’m working with, finding ways to insert yourself into the lives of your younger (meaning: still having babies as opposed to dealing with teenagers and college expenses) can’t possibly hurt.