Remembering To Make Us Feel

No place like it…

 

It seemed like ESPN had moved away from using emotion in their ads and promos over the past year or so.

They’d lost their mojo. Until now:

https://youtu.be/3WyzuY1W4SI

If the world’s most successful sports network uses emotional stories to bond viewers to them, to build their brand, don’t you think you should do the same with your station?