It’s not easy, is it?
The one word that describes Starbucks? Coffee? Community? (Recently, “Racist”?)
The one word that describes Amazon? Uhhh…this one’s harder. Free shipping is two words. So is easy returns.
It’s really hard to define anything with only one word.
If you had to describe your station what’s the one word that captures mostly what it is?
Music? Mornings? Contests?
The real question is: Can any word you choose be unique to your station?
Maybe you should take a long walk and think about this a while.