This is what it takes:
“You have to be odd to be number one.”
That’s Dr. Seuss, a very smart guy.
Can anyone replace Howard Stern? How about Rush Limbaugh?
You won’t be successful trying to be a less obnoxious Rush, or a less “dirty” Stern.
You’ve got to be the most unique, special YOU that you can offer, every break, every day.
It’s the only way to #1.