They long to be, close to you
Every human on earth needs intimacy.
We want to feel close — special — to someone, and we bond most tightly with those that offer that rare connection.
Amy Ray of the Indigo Girls speaks to “the transcendence that can come from sharing a powerful musical moment with a roomful of strangers. ‘There’s just these moments, and it’s not the personality of the musicians anymore. Something’s disappeared, and the music and the audience and everything has merged, and there’s no separation between performer and audience. That is what spirituality is supposed to be,’ she says.” *(From On Being with Krista Tippett)
All great air talent strives for this kind of connection, the removal of any separation between them and their audience.
I’ve heard it happen, when Ron Chapman asked his listeners to send him money, without giving a reason, and they responded with over $250,000! Amazing, huh?
It’s because his listeners felt they knew him well enough to trust him, that he would do something good, something they would want him to do with their money.
What are you saying on the air today that will bring your listeners closer to knowing you, to removing that invisible barrier between you and her/him?
That’s the question you should be asking yourself every day as you do show prep.