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Free Starbucks
Mar 11, 2010. Posted by: Doug in Radio
Starbucks posted its first U.S same-store sales gain in 2 years for the last quarter and gives all the credit to its tactical use of social media.
The reason this matters to you can be summed up in this one line:
"This (our social media strategy) was not built as a marketing channel, but as a consumer-relationship building environment."
The article is in Advertising Age (subscription required) and worth your money and time.
Here's the questions I have for Radio:
- Do you have a social media strategy?
- Is it designed to build relationships with listeners and advertisers or to sell products?
- How are you funding it for growth in 2010 and beyond?
- Are you measuring its impact quantitatively?
http://www.ericksonmedia.com/news/468/55/The-Warning.html
http://www.ericksonmedia.com/news/463/55/The-Concert.html
http://www.ericksonmedia.com/news/467/55/The-State-of-the-Internet.html
http://www.ericksonmedia.com/news/466/55/Your-Friends-Can-t-Be-Trusted.html
http://www.ericksonmedia.com/news/464/55/Are-You-Over-Paid.html
Comments
Radio Works
Posted on Jul 27, 2010
I've worked at some stations that were really loved by the Audience. KHYL COOL 101.1 in Sacramento, being one. The difference is the Program Director has a plan and works the Plan! Every Personality knows and plugs into that plan! Plus, the way the station interacts with the audience is so important. Thanks again, Doug, for a great article.....
Wow!
Posted on Jul 27, 2010
Doug. Thanks for sharing. I can remember many times at stations I have worked at, where the bond with the listener was PRICELESS! There are so many possibilities to bond with the listener that are now being missed. With the PPM, as a jock, it still is about WHAT you say and HOW you say it. I once programmed an AC station in Texas and the owner said, get everyone to talk about what is going on in the lives of the listener. We had to do it between every song and we were to never give a title and artist. This was not a major market so it really forced you to be local, relevant, but most importantly, RELATABLE. It can be done!
Surprise!
Posted on Jul 27, 2010
Much in the same way flash mobs caused people to react, the most important thing here is the element of surprise.
I hadn’t seen this Doug. It made my day... thanks for sharing.
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