I've worked at some stations that were really loved by the Audience. KHYL COOL 101.1 in Sacramento, being one. The difference is the Program Director has a plan and works the Plan! Every Personality knows and plugs into that plan! Plus, the way the station interacts with the audience is so important. Thanks again, Doug, for a great article.....

Doug. Thanks for sharing. I can remember many times at stations I have worked at, where the bond with the listener was PRICELESS! There are so many possibilities to bond with the listener that are now being missed. With the PPM, as a jock, it still is about WHAT you say and HOW you say it. I once programmed an AC station in Texas and the owner said, get everyone to talk about what is going on in the lives of the listener. We had to do it between every song and we were to never give a title and artist. This was not a major market so it really forced you to be local, relevant, but most importantly, RELATABLE. It can be done!

Much in the same way flash mobs caused people to react, the most important thing here is the element of surprise. I hadn’t seen this Doug. It made my day... thanks for sharing.