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Quote of the day
The Stork
Dec 17, 2009. Posted by: Doug in Industry News
Great spot!
"To accomplish our destiny, it is not enough to merely guard prudently against road accidents. We must also cover, before nightfall, the distance assigned to each of us." *
Notice that once again, there's no dialogue, but the story-line is crystal clear.
So much emotion communicated in just 60 seconds.
We can tell stories, and convey emotion in a minute.
Yes, we can? How about, of course we can!
Oh, and pay attention to the message too.
As in, if you're stuck in a job that you hate, you're wasting your precious life.
You were created with greatness in your heart. It's still there, waiting to be released.
*See the rest of the 10 Most Important TV Commercials Of The Decade here.
**Alexis Carrel
http://www.ericksonmedia.com/news/468/55/The-Warning.html
http://www.ericksonmedia.com/news/463/55/The-Concert.html
http://www.ericksonmedia.com/news/467/55/The-State-of-the-Internet.html
http://www.ericksonmedia.com/news/466/55/Your-Friends-Can-t-Be-Trusted.html
http://www.ericksonmedia.com/news/464/55/Are-You-Over-Paid.html
Comments
Radio Works
Posted on Jul 27, 2010
I've worked at some stations that were really loved by the Audience. KHYL COOL 101.1 in Sacramento, being one. The difference is the Program Director has a plan and works the Plan! Every Personality knows and plugs into that plan! Plus, the way the station interacts with the audience is so important. Thanks again, Doug, for a great article.....
Wow!
Posted on Jul 27, 2010
Doug. Thanks for sharing. I can remember many times at stations I have worked at, where the bond with the listener was PRICELESS! There are so many possibilities to bond with the listener that are now being missed. With the PPM, as a jock, it still is about WHAT you say and HOW you say it. I once programmed an AC station in Texas and the owner said, get everyone to talk about what is going on in the lives of the listener. We had to do it between every song and we were to never give a title and artist. This was not a major market so it really forced you to be local, relevant, but most importantly, RELATABLE. It can be done!
Surprise!
Posted on Jul 27, 2010
Much in the same way flash mobs caused people to react, the most important thing here is the element of surprise.
I hadn’t seen this Doug. It made my day... thanks for sharing.
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