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Signs
Dec 10, 2009. Posted by: Doug in Radio
I love everything about this short video.
It's a wonderful story, for starters.
It's relateable. It's heart-warming. It's optimistic.
And there's not one word of dialogue.
No wonder it has over 3.3 million hits on YouTube...
Never forget that humans -- all of us, regardless of culture -- love a good narrative.
And we all crave connection, especially at this time of year.
Make time today to connect with someone you know who may be lonely.
Use your web site, not as some flashing billboard crammed with ads, but as a way to tell the story of who you are. Draw me into the narrative of your station.
Connect emotionally.
If you need help starting, just give me a sign...
http://www.ericksonmedia.com/news/468/55/The-Warning.html
http://www.ericksonmedia.com/news/463/55/The-Concert.html
http://www.ericksonmedia.com/news/467/55/The-State-of-the-Internet.html
http://www.ericksonmedia.com/news/466/55/Your-Friends-Can-t-Be-Trusted.html
http://www.ericksonmedia.com/news/464/55/Are-You-Over-Paid.html
Comments
Radio Works
Posted on Jul 27, 2010
I've worked at some stations that were really loved by the Audience. KHYL COOL 101.1 in Sacramento, being one. The difference is the Program Director has a plan and works the Plan! Every Personality knows and plugs into that plan! Plus, the way the station interacts with the audience is so important. Thanks again, Doug, for a great article.....
Wow!
Posted on Jul 27, 2010
Doug. Thanks for sharing. I can remember many times at stations I have worked at, where the bond with the listener was PRICELESS! There are so many possibilities to bond with the listener that are now being missed. With the PPM, as a jock, it still is about WHAT you say and HOW you say it. I once programmed an AC station in Texas and the owner said, get everyone to talk about what is going on in the lives of the listener. We had to do it between every song and we were to never give a title and artist. This was not a major market so it really forced you to be local, relevant, but most importantly, RELATABLE. It can be done!
Surprise!
Posted on Jul 27, 2010
Much in the same way flash mobs caused people to react, the most important thing here is the element of surprise.
I hadn’t seen this Doug. It made my day... thanks for sharing.
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