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Quote of the day
Awesome Street
Dec 2, 2009. Posted by: Doug in Radio
"Consumption is the sole end and purpose of all production; and the interest of the producer ought to be attended to, only so far as it may be necessary for promoting that of the consumer." ~~ Adam Smith
"If we focus on solving problems for customers...encouraging the creation of can't-live-without products -- we will have an easier time riding out the natural storm of a down cycle." ~~ Fast Company
That seems simple enough.
So what does your station produce that listeners, and advertisers, cannot live without?
That's a little tougher, huh?
http://www.ericksonmedia.com/news/322/55/5-Year-Old-Saves-Her-Dad.html
http://www.ericksonmedia.com/news/321/55/Free-Starbucks.html
http://www.ericksonmedia.com/news/305/55/How-To-Tell.html
http://www.ericksonmedia.com/news/325/55/The-Master-of-Suspense.html
http://www.ericksonmedia.com/news/314/55/Apricot.html
Comments
Deeper Connections
Posted on Mar 8, 2010
Cleve,
I know you're not the only one who "got it." And I wish I could reel off a string of stations where this kind of content is the norm. We both know I can't.
But I haven't given up. I know a couple, and I'm working on a couple more.
...to be continued...
It makes me feel privilaged to be human
Posted on Mar 8, 2010
Very, very nice. I think that he is the boy because of the symbolism (The Apricot) that was transferred to her taste of his coffee, on her lips before she kissed him. That is what she remembered first about her first kiss. The taste made it special and indelibly memorable.
Then again, she may have used the coffee to create a memory for him of his "first" kiss since he has no recollection of the experience.. (which is why I love working in Classic Hits radio - escape to the memories and the opportunity to create an exceptional moment for someone.)
Or - this is the best strategy for the pick up of a beautiful women i have seen :>)
You can't be suggesting that we put the art of our experiences to use to make a deeper connection to our audiences or that we create future memories, can you? If you can't script it or convey it in 10 seconds, it doesn't need to be said. Right?
Doug...tell me where i can do this kind of radio.
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