Marketing Money Can’t Buy

Hint: Aim at the heart

You’ve heard about the Panera Bread Facebook post that’s drawn over half a million Likes, right?

It’s HERE.

We talk a lot about connecting emotionally.

Authentic human connection.

It is frequently focused on something sad, and I get a lot of push-back about that, but life cannot be lived without loss, and loss hurts.

However, the way we deal with loss can be inspiring and transformative. Basic human kindness is uplifting and redemptive.

I think it comes down to balance.

If we want non-stop comedy, there’s an app — and a channel — for that.

You can be so much more, if you just try.