Not what you think…
“No person, trying to take responsibility for her or his identity, should have to be so alone. There must be those among whom we can sit down and weep, and still be counted as warriors.”*
This is not what you think unless you’ve lived in China.
It’s worth noting that P&G’s messages celebrating Mom and empowering women are not new, though this campaign in China is.
This is all part of a sustained campaign focused on females.
The power of the authentic emotion in these campaigns is what makes them viral, worth sharing with friends and family.
Every human being should be able to choose how s/he lives. The unintended cruelty these women have suffered is heartbreaking.
We all want options.
If marketing can help culturally, it’s one of the best uses I can think of.
*Adrienne Rich, Sources