It’s a short article about choice, at its heart. You can read it HERE.
But this is the important part for us:
“In an age of seemingly endless entertainment options, engaged viewers demand an experience that will have some sort of payoff for their time investment.“
You can replace “viewers” with “listeners” and this is still true.
Every time you speak you should offer some sort of emotional payoff for your listeners.
If your music research is valid, every song already does this. Music we love always conveys emotion.
But liners, promos, bits…everything that comes between songs…?
I think we’ve been setting the bar too low for way too long.