Guy Kawasaki has tons of name recognition, and lots of subscribers to his blog, his Tweets, and friends on his Facebook page.
So why do you suppose he does THIS?
Maybe a better question is, Why isn’t your station doing this on your site every quarter?
There are so many touch points you could have with different segments of those who use your station, limited only by your imagination.
It doesn’t have to be about music or radio or even anything YOU like.
Think about what groups of your listeners love, what might delight them and entice them to become more engaged with you.
It’s that easy.
The added revenue is a bonus.