Another must-read for those of you who don’t subscribe to Seth Godin’s blog: IN SEARCH OF YOUR CHORD.
He’s not talking about Radio, but he could be.
It’s just as true for Radio as any other industry.
We can’t own a music position anymore.
We can’t own traffic and weather and news alerts.
But we can own super-talented people who make each break they take unique and powerful and fun and moving and connected and memorable.
We can own the between-the-songs stuff.
We just need to care about it enough to invest in it.