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I’m Not Talking About What They Listen To

I’m Not Talking About What They Listen To

Great characters

 

Love this spot!

I’m not talking about what they listen to, I’m talking about why.

Why do listeners choose to listen to YOU?

What is your role in their lives? What do you give them each time they listen that makes them want to come back tomorrow?

If you can’t articulate it simply, you’re not doing it right.

And that’s important, because all listening is too brief for bad content.

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