Thanks to my friend, April Thayer, for alerting me to this spot, which has all the best ingredients I teach Radio talent:
- It’s personal, and it feels authentic, not scripted.
- It’s deeply emotional, especially for those of us who’ve lost our fathers already and those watching their fathers decline, knowing the end is coming.
- It’s in story form, a story that’s real and relateable.
- It’s memorable and a story we’re likely to share.