Why aren’t we doing this more often?
Sirius/XM is a formidable competitor because it creates content we can’t find elsewhere, content that is worth paying for:
I like these versions so much, I would pay to buy them for my music library if I could.
Every major broadcast radio group could make this a regular feature if they just wanted to.
Every major broadcast radio group could front small, private concerts with lucky listeners in most of the cities they’re in, if they just wanted to.