Not who you think, I bet…
It’s chic to declare the end of Radio.
While consolidated radio has certainly made mistakes that threaten our future — largely fueled by insane amounts of debt and absurd executive compensation plans — I, for one, am not ready to write it off just yet.
Especially when I see this this headline: Teens Flee Facebook
Seems the number of 13-17 year-olds who use Facebook has declined three consecutive years, down from 95% in 2012 to 88% this year.
Fewer teens use FB weekly than broadcast radio.
We don’t hear many negative media reports about social media, and ones like this are largely ignored by broadcasters.
I still think our story is pretty compelling.