“Good work, like a good marriage, needs a dedication to something larger than our own detailed, everyday needs; good work asks for promises to something intuited or imagined that is larger than our present understanding of it.”
“We may not have an arranged ceremony at the altar to ritualize our dedication to work, but many of us can remember a specific moment when we realized we were made for a certain work, a certain career or a certain future: a moment when we held our hand in a fist and made unspoken vows to what we had just glimpsed.”
That’s David Whyte and I absolutely believe he is correct.
Part of the attraction to anything we devote so much of our lives to has to involve participating in something larger than ourselves, something that has more than just transitory meaning.
It’s what consolidated radio has forgotten or ignored.
And our industry is the worse for it.