If your station isn’t already doing pet-related events, which always have a natural sales tie-in, you’re missing an opportunity.
Cutest dog, ugliest dog, dog tricks, best rescue dogs, best service dogs…and on and on and on, only limited by your imagination.
It works for cats too, by the way. I just love dogs more.
There’s money to be made, there’s local media exposure to be had, and there’s another way to let listeners bond emotionally with your talent and station, and it’s sitting at your feet wagging it’s tail right now.