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Every Parent’s Worst Nightmare

Every Parent’s Worst Nightmare

Brilliant!

 

Great new PSA from the International Committee of the Red Cross re-creating CCTV footage of malls and playgrounds showing parents suddenly realizing their child is not beside them.

This is such an effective PSA!

There’s not a parent alive who doesn’t recognize this panic so why would we think other races and cultures don’t feel what we do?

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