Your business isn’t about numbers
No business is about numbers.
It’s about people and emotion.
It’s about authenticity and actually standing for something, something lots of others in your town believe in too.
If the product you’re trying to sell doesn’t reach the feelings of those its aimed at, you won’t grow.
What does your station stand for in your community?
If we asked 1000 people in your town what your station stands for, would there be one consistent answer?
Would there be any answer at all?
What do you stand for? What do the people listening to you believe you stand for? Anything? Nothing?
Radio lost its way when it became more about the money, the free cash flow, the debt service, and the compensation and golden parachute package of the CEO than about connecting with millions of individuals emotionally.
Don’t believe me?