At least, not for THIS.
“Do not look to focus groups or research to tell you how to innovate. Innovation is a product of intuition.”
That is Roy Williams, the Wizard of Ads, and if you don’t know him, this is the year to reach out and meet him.
Some have honed their intuitive skills more than others.
If you don’t know a radio person with great intuition, I do. And it’s not me. Call if you’d like an introduction.