Your content, non-musical content, is all that you bring to your listeners.
I’ve always believed that doing a live radio show, 4-5 hours a day, 5 or 6 days a week, 49 or 50 weeks every year, is the hardest job in show business.
You don’t have a staff of writers.
You never have enough time because of all the different tasks consolidated Radio has forced upon you.
So, how do you generate more creativity in your content?
Begin to see creativity like breathing and pay more attention to what you inhale.
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