Much of this applies just as much to Radio air talent as it does to those who work in film.
Creation starts with an idea.
“Nothing works if the themes don’t connect with the audience.“
The goal should always be to capture attention, but once you have their attention, you want to move them, to touch them, to make them feel, to feel less alone.
If you can do that, more often than not, you will be successful beyond your wildest dreams.
More importantly, for you anyway, you will be remembered.