Reed Hastings hasn’t tried to keep it a secret.
The company has significantly increased its funding for original — and exclusive — content. They’re planning on 320 hours of original programming this year, more than 3 times as much as they produced last year.
They’re betting their future on it.
“Traditionally, television networks needed to stand for something to carve out an audience, he said, whereas the internet allows brands to mean different things to different people because the service can be personalized for individual viewers.”
“That means that for a conservative Christian family, Netflix should stand for wholesome entertainment, and, for a 20-year-old New York college student, it should be much more on the edge, he said.”
“We want the original content to be as broad as human experience,” he said.
“It will be like the Yankees and the Red Sox,” Mr. Hastings said. “I predict HBO will do the best creative work of their lives in the next 10 years because they are on war footing. They haven’t really had a challenge for a long time, and now they do. It’s going to spur us both on to incredible work.”
You can read the whole article HERE.
The significant point is that Netflix is betting its future on this exclusive, original content. They have to produce hits to succeed.
They might have chosen to be a movie-streaming company; that’s a lot cheaper.
And a lot more easily replicated and preempted.
Which brings us to consolidated Radio…
Now that Apple has BEATS 1, its own actual radio station, what will radio’s owners’ reactions be?
Will competition produce more, and better, original and exclusive content on radio stations in America’s largest cities? That costs money and requires a longer view of things than the end of the quarter, or month, or week, as revenue goes.
Who’s got the vision to walk across that threshold and take the best of us with them?