Harder than it looks
If you’re an on-air talent, you can learn a lot from this article.
- Be authentic when you care.
- Never be afraid of real emotion.
- Don’t over-do it. A little crying goes a long way.
- You can’t avoid the issues we’re all talking about or you lose relevance.
- It’s better to be loved passionately by half your audience than tolerated and mostly ignored by 100%.