What we FEEL... is FAR more important... than what we THINK
EMOTIONAL CONNECTION has never been more important
Your best HOPE... our FUTURE as new MEDIA... lies in CREATING... and SHARING... CONTENT that builds EMOTIONAL BONDS
What are you doing on the air, and on your website to make that happen right now
A focused strategy is the cornerstone of your renewed success.
In today’s crowded media marketplace, emotionally impactful content is the key to differentiation, additional revenue streams — and to winning! Ideas matter!
Truly talented people are different from the rest of us, and we can help you locate and identify game changers for your market and develop them to their full potential.
"You could tell people what is portrayed in Rembrandt’s ‘Return of the Prodigal Son’ and move them deeply. But the telling would have little to do with the experience of looking at the unique disposition of color, light, space, scale, line, texture, brushwork in Rembrandt’s painting…It is the same with a work in words. Words have color, shade, tone, texture, rhythm, pacing, disposition, structure; they can be unexpected, infinitely suggestive, mercurial; they can also beat and repeat like a drum."
~ Richard Pevear
How can you use that on your show?